Fighters Need Clothes Like This.
Item
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Title (Dublin Core)
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Fighters Need Clothes Like This.
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Article Title and/or Image Caption (Dublin Core)
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Fighters Need Clothes Like This. Styled by Uncle Sam and Carrying the QMC Label
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extracted text (Extract Text)
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HERE is a fashion preview of clothing
en and equipment that millions of Amer-
icans will be wearing and using in
the months to come. With a large fraction
of the population shedding civilian dress for
uniform, the U.S. Army Quartermaster
Corps finds itself the foremost arbiter of
style in the country.
Functional design is the keynote of all
the garments that bear the “GI” label.
‘While appearance is not neglected (witness
the nurse’s dress uniform shown above),
the main considerations are comfort, service-
ability, and protection. Since U.S. troops
are serving in all climates from the icy
mountains of Alaska to the steaming jungles
of the South Seas and the sun-baked sands
of North Africa, QMC designers have to
meet a wide range of conditions. Every
item they turn out is thoroughly tested by
modern laboratory techniques and corrected
by the actual experience of forces in the
field.
Clothing is only a part of the Quarter-
masters’ responsibility. All the parapher-
nalia of military housekeeping, from bar-
racks to bivouac, they must supply. As a
result, a complete inventory of their “line”
would put the biggest mail-order catalog to
shame by its size and variety.
On these and the two following pages are
shown a few of the newest items jn this
mammoth stock. Whether it's a jungle suit
or a sleeping bag, the Quartermaster Corps
feels that nothing but the best is good
enough for its customers,
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Language (Dublin Core)
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eng
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Date Issued (Dublin Core)
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1943-07
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pages (Bibliographic Ontology)
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78-81
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Rights (Dublin Core)
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Public Domain (Google digitized)
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Archived by (Dublin Core)
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Matteo Ridolfi
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Alberto Bordignon (Supervisor)